BRAND GUIDE · SEPTEMBER 2026Built for the field.
Recognized everywhere.
CrewTend is a field service management platform that brings customer relationships, scheduling, estimates, work orders, service records and business operations into one connected workspace. Built around the people doing the work, CrewTend helps service businesses keep the office, the field and the next customer step connected.
Our name
Use CrewTend in writing and crewTend in the logo. Our website is crewtend.com.
Logo files
- crewtend-logo-dark.svg — for navy and other dark backgrounds.
- crewtend-logo-light.svg — for white and other light backgrounds.
- crewtend-technician-emblem.png — transparent 1254 × 1254 crew mark.
- app-icon-1024.png — navy app icon.
- crewtend-brand-board.jpeg — the selected original brand board.
The SVG layouts embed a raster emblem with live typography. They are not fully vector-traced production artwork. Confirm font rendering with your print vendor before a large-format run.
Color
| Role | HEX | Use |
|---|
| electricBlue | #3B82F6 | Logo accent and large emphasis |
| midnightNavy | #0B1E3B | Primary dark background |
| white | #FFFFFF | Light surfaces and reversed type |
| slate | #8EA1BE | Secondary details on dark surfaces |
| interfaceBlue | #155BCB | Small text and buttons on white |
Give the mark room
- Keep clear space at least the height of the wordmark’s letter c.
- Use the horizontal logo at least 160 pixels wide on screen. Use the standalone mark when space is smaller.
- Maintain original proportions and direction. Do not stretch, rotate, recolor or place on a busy background.
- Use a contrasting background. Do not use white wordmark text on white.
- Do not modify the crew’s poses or combine it with another company’s mark.
- Do not imply an endorsement or partnership without permission.
Voice
Clear, direct and useful. Talk about the people doing the work and the customer’s next step. Avoid guarantees about business results or features that are not active.
For a story or presentation
CrewTend is a field service management platform that brings customer relationships, scheduling, estimates, work orders, service records and business operations into one connected workspace. Built around the people doing the work, CrewTend helps service businesses keep the office, the field and the next customer step connected.
Current product availability is described in CrewTend’s feature directory. This pack does not grant ownership of the brand or an endorsement.